What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

Although it came to light with the Cambridge Analytica scandal and 2016 US presidential election, psychographic marketing may be even more effective in commercial rather than political advertising. And it’s already more prevalent than you might think.

Source: What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

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